About

I am a Seoul and Stockholm-based print and graphic designer with over 10 years of experience in the global fashion industry. Rooted in Fine Art and Fashion — with studies spanning Seoul and Helsinki — my work is driven by a deep affinity for illustration, color, and the narratives woven into patterns. My designs are detailed, considered, and quietly alive, drawing inspiration from nature, diverse cultures, and the subtle observations of everyday life across two distinct cities. During my years at the H&M headquarters in Stockholm, I developed seasonal print directions and apparel graphics for global kidswear collections. This experience allowed me to bridge the gap between artistic instinct and commercial precision. I understand instinctively what works on fabric, what resonates with a global consumer, and exactly what it takes to guide a design from the initial sketchbook to the final production floor. Now working independently, I offer bespoke print and graphic design, trend research, and seasonal concept development for brands seeking work with genuine depth. Based in Seoul and Stockholm. Creating for the world.